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Iyke Bede

Bebuzee, a Miami-based technology company, has launched its AI-powered super app in Nigeria, unveiling plans to build a digital ecosystem for Nollywood creators and other entertainment professionals.

The platform, which combines social media, video streaming, e-commerce, messaging and freelance services, was recently unveiled at Four Points by Sheraton, Oniru, Victoria Island, Lagos.

“Bebuzee is the first super app in America, Europe, and of course, Africa, created to solve a lot of problems,” Founder and CEO, Bebuzee Inc., Joseph Onyero, claimed. “It is a next-generation AI-powered App bringing together social, entertainment, streaming, creator economy, commerce, mobility and digital services in one connected ecosystem.”

According to Onyero, users could access more than 15 services through the platform:

“You don’t need to jump from one app to another to make calls, to watch videos, to shop, to search for real estate, and to do freelance work and all that. We think that is not very ideal. This is one of the reasons that drove us in developing one ecosystem where you can do a lot of things.”

Delivering the keynote address, Director General, Nigeria Film and Video Censors Board, Dr Shaibu Husseini, described the launch as an ambitious project at a time when technology was reshaping the creation, distribution and consumption of Nigerian content.

“You must agree with me this is ambitious even though moments like this require ambitious projects, largely because we are living through an era in Nollywood, where technology is fundamentally changing not only how we communicate, but also how we create, distribute, consume and monetise culture,” Husseini said.

Husseini, however, stressed that wider global reach must be matched by quality, authenticity and craftsmanship.

“To the Bebuzee team, today’s launch comes with both opportunity and responsibility. You are entering an ecosystem with enormous creative energy. Nigeria has one of the world’s most dynamic film industries. You have creators. You have audiences. You have stories. You have technology. What we must now build is the infrastructure that allows all these elements to work together sustainably,” he said.

At the launch, Bebuzee also announced strategic partnerships with Nollywood figures, guilds and industry organisations, with plans to connect producers, content owners, creators and audiences through digital distribution and monetisation opportunities.

He said eligible Nollywood professionals would have opportunities to access verified digital profiles, global content distribution, creator monetisation, advertising revenue sharing, AI-powered tools, e-commerce and professional services.

The company also plans to establish a 100,000 Nollywood Creators Programme for producers, actors, directors, writers, cinematographers, editors and other entertainment professionals.