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As the year draws to a close, CIG Motors Group has set a new benchmark for accessibility, value, and innovation in the Nigerian automotive industry with the launch of the CIG Motors Ember Price Slash, the most affordable brand-new car offer ever introduced in the country.

Running from November 5 to December 31, 2025, the campaign features record-low prices on a diverse lineup of vehicles across GAC Motor, Wuling, Aion Y, Emzoom, and JMC, giving Nigerians an unprecedented opportunity to own premium, durable, and technology-driven cars assembled and supported locally.

From sleek sedans to electric vehicles and commercial vans, CIG Motors is offering prices that begin at ₦10 million for the Wuling N1111 Van and ₦25 million for both the GAC GS3 and Wuling Bingo EV, opening doors for individuals, entrepreneurs, and fleet operators alike.

In a statement issued from the company’s headquarters in Victoria Island, Lagos, Chief Diana Chen, Chairman of CIG Motors Group and Lagride, described the campaign as a commitment to restoring hope and empowering Nigerians through affordable mobility solutions.

“We believe mobility is freedom. Every family, entrepreneur, and professional deserves the chance to move forward with dignity and comfort. The Ember Price Slash is our way of saying we understand the times, we hear the people, and we are acting to make a real difference,” she said.

CIG Motors’ Ember campaign brings together luxury, functionality, and innovation under one umbrella. With the GAC GS3 Kingmaker SUV, the Wuling Bingo EV, widely regarded as one of the most beautiful compact electric vehicles in the world, and the Aion Y City Star, a global best-selling electric SUV, the company is positioning Nigeria as a frontier market for affordable electric and hybrid mobility.
Each model in the Ember Price Slash lineup carries a unique purpose: model, price, fuel type and key benefit.

Wuling Bingo EV (₦25m, electric) The world’s most stylish compact EV, redefining city commuting with elegance, quiet performance, and zero emissions.

GAC GS3 Kingmaker SUV (₦25m (petrol)
Luxury meets practicality. The compact SUV built for comfort and confidence.
GAC Emzoom (₦25m+ (petrol)
Dynamic design, premium interior, and built for the new generation of professionals. Available for pre-booking in February 2026.
Aion Y City Star EE (₦35m, electric) 400km range, futuristic design, and smart AI-assisted drive experience. (₦25m+, diesel)
Rugged, dependable, and designed for strength and logistics operations.
Mr Jubril Arogundade, Executive Director at CIG Motors Group, described the initiative as part of CIG’s wider vision to strengthen Nigeria’s economic backbone through reliable transportation infrastructure and job creation.

“Mobility is at the centre of productivity. Whether it is logistics, tourism, or everyday commute, cars drive commerce and convenience. This initiative is designed to empower Nigerians and stimulate multiple sectors, from SMEs to ride-hailing and logistics,” he explained.

The campaign also supports the company’s nationwide expansion strategy, which includes the upcoming CIG National Dealership Programme, creating regional sales, after-sales, and training hubs across Nigeria’s geopolitical zones.

Beyond pricing, the Ember Offer reflects CIG Motors’ deep investment in technology transfer and local capacity building. Through its partnerships with Silk Road College of Technology and local vocational institutions, the group continues to train Nigerian technicians in electric vehicle maintenance, diagnostics, and assembly.

By blending Chinese precision engineering with Nigerian talent and entrepreneurship, CIG Motors is shaping a new era for Africa’s automotive market, one defined by sustainability, inclusion, and reliability.
To amplify awareness, CIG Motors has launched a multi-channel campaign across digital, television, radio, and print platforms, targeting 10 million Nigerians within the eight-week period.
From Lagos to Abuja, Port Harcourt to Enugu, the message is clear: it has never been easier or more rewarding to own a brand-new car in Nigeria.

The campaign also includes SMS blasts, email newsletters, influencer engagements, and community showcases. Lifestyle and tech publications to educate the public on both the technology and the value behind these vehicles.