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Omolabake Fasogbon

Public Relations Consultancy firm, Mediacraft Associates has bagged the ‘PR/Media Agency of The Year Award’ at the Nigerian ������Ƶ Leadership Awards (NBLA) held in Lagos, recently.

The agency was recognised for its impactful consulting services in the last two decades as well as its status as the largest consultancy firm by size.

The NBLA recognises exceptional business leaders and organisations that have contributed significantly to the Nigerian economy.

Speaking, organisers of NBLA, Frank Aigbogun, reiterated the significance of the award to promoting excellence and impact.

“The NBLA honors private sector leaders who have made significant contributions to the Nigerian economy, shaping it through homegrown innovation, visionary capacity, and nationalism, thereby enhancing Nigeria’s standing in global competitiveness rankings”, he said.

Receiving the award, Group Chief Executive Officer of Mediacraft Associates, John Ehiguese, said the recognition underscored the company’s commitment to helping clients engage with their target audience.

He added, “The public relations industry is in a constant state of evolution, adapting to new technology, innovation trends, and strategic thinking.

“We, as a business, remain agile, consistently adjusting our methodologies to stay competitive. Through this approach, we’ve empowered our clients to build brand awareness, drive product visibility, and sustain market relevance.”